Fortescue Future Industries (a global green energy and product company) is committed to producing zero-emission green hydrogen from 100 percent renewable sources. To challenge and bigoted fossil fuel companies at the COP26 climate conference in Glasgow - we launched the brand via a provocative campaign which calls out the fossil fuel industry’s false promises and consistent greenwashing.
Enter ‘The Power of Now’ which sends the message home in multiple ways. Firstly with an online brand film calling out the deceit of the fossil fuel industry while offering a real solution, green hydrogen.
Print, OOH, and DOOH took on the industry in high-profile placements including the New York Times, Washington Post, The Guardian, across the UK on taxis, buses, and throughout the London underground. And finally, to put the solution literally into the hands of business leaders and policy makers, custom reusable water bottles were also being handed out at COP26 with a message reminding them that the world’s energy needs can be found in something as simple as water, nodding to how green hydrogen is made.
