Hmm. What do I wear? The million dollar question. No matter how you ask it. And we all ask it. Every day, of every week, of every year.
The question our moms asked themselves before running to the hospital. What Frida Kahlo asked herself when she challenged what women should look like. What we’ll ask ourselves both before our wedding and a funeral. What Dennis Rodman asked himself before any event in the 90s. And what you asked yourself before strutting into the supermarket in Juicy Couture, just because you were feeling cute. The question that both Rosalía and King Charles ask themselves every morning.
A question that is answered 8 billion times every single day, in 8 billion different ways. A question like that deserves as many well considered answers as there are moments and people. It’s not a question. It’s thee question. A small question so big, that all of humanity lives inside it.
The brief from Hennessy CMO - Julie Nollet - "Get people to relax about Cognac."
Despite being one of the most ubiquitous brands on the planet, most people only know to drink Hennessy a handful of ways – usually neat, on the rocks or if they’re really adventurous with a simple soda like cola.
Hennessy is a drink that participates whether it be through culture or in taste. When added to an equation, it makes everything MORE.
Made for More is about getting people to think differently about Hennessy by showing people how surprisingly versatile it can be. Directed by Andreas Nilsson and photographed by Micaiah Carter, we launched the campaign with Teyana Taylor and Damson Idris.
This campaign also introduced our refreshed brand identity for Hennessy. One that pays tribute to the iconic brand that has been built over centuries, while also revealing a new lighter side to match the vibrancy of the product and its consumers.
My Role : Art Director
Copywriter : Allan Stevenson
Creative Director : Zeynep Orbay
We made a music video to show the power of women in sport. And it was FIERCE. AS. FUCK.
W+K Delhi kicked off its very first Nike Just Do It campaign not with a commercial, but with a music video-turned-internet phenomenon called Da Da Ding.
The Da Da Ding music video showcases the unrelenting spirit of women in India, aiming to trigger a movement by changing the way sport is thought about in this country.
The campaign features the ultimate girl sport squad–from national hockey player Rani Rampal and surfer Ishita Malaviya, to Indian film actress Deepika Padukone, and a huge supporting cast of everyday women performing a diverse range of sport.
Women’s football has come a long way, but it still doesn’t get the attention it deserves. Many English football fans haven’t had the chance to see their national women’s team in action. But what this actually means is that people have never seen anything like The Lionesses before. Simply because they weren’t watching. And while they weren’t watching, this team has been busy mastering their craft and transforming into a powerful force of nature.
To rally the nation to get behind the squad for the 2022 European Championships, we celebrated and championed The Lionesses by introducing their strengths through a series of projections on England’s most iconic landmarks.
Each place we chose for the projections has a strong cultural meaning that’s connected with the personalities and skills of the players on and off the pitch. Lucy Bronze, whose middle name is “Tough”, represents power on the Battersea Power Station, the captain Leah Williamson was projected on Tower Bridge, creative Keira Walsh – on the National Gallery, defender Demi Stokes – on the Thames Barriers, and incredible performer Georgia Stanway was celebrated on the Royal Opera House.
The global campaign ‘AWESOME is for Everyone’ for Samsung’s new A Series phone is all about the age of live video. Particularly the way in which it is used on social media platforms like Instagram and Tiktok.
We realised that to make something relevant, we had to do it like it was done on Tiktok. To make sure no Gen-Z eyeball was spared, we made a 48 second film as well as six 15-second feature ads and over 300 social formats to accompany the hero film.
We realised that to make something relevant, we had to do it like it was done on tiktok. So we collaborated with the content creators who do it best. We brought in makeup maverick Madrona Redhawk, dancing king Yvng Homie, funny man DJ Rangster and loads of other cool people. We also worked with 4 young, bedroom producers Weyland McKenzie, Fanshore & Tropic, Hirihiri, DJ Hyperlink and DJ Haus to create tracks for each of our feature films, each one in a different genre.
This campaign got a lot of people moving on Tiktok.
It even got the stranger thing herself, Millie Bobbie Brown, shakin’.
It got K-Pop sensations Black+Pink making their own version.
Fortescue Future Industries (a global green energy and product company) is committed to producing zero-emission green hydrogen from 100 percent renewable sources. To challenge and bigoted fossil fuel companies at the COP26 climate conference in Glasgow - we launched the brand via a provocative campaign which calls out the fossil fuel industry’s false promises and consistent greenwashing.
Enter ‘The Power of Now’ which sends the message home in multiple ways. Firstly with an online brand film calling out the deceit of the fossil fuel industry while offering a real solution, green hydrogen.
Print, OOH, and DOOH took on the industry in high-profile placements including the New York Times, Washington Post, The Guardian, across the UK on taxis, buses, and throughout the London underground. And finally, to put the solution literally into the hands of business leaders and policy makers, custom reusable water bottles were also being handed out at COP26 with a message reminding them that the world’s energy needs can be found in something as simple as water, nodding to how green hydrogen is made.
This campaign highlights authentic stories supporting the idea that following your passion defines you as a person. At the center of the campaign is a satirical twist on the classic Q&A, in which Peggy Gou becomes both the interviewer and interview, a 1-minute film reveals the intimate side of the rising star, as she talks about her identity and work – focusing on her love of food, music and style.
This film is a part of Protect Paradise, a commitment from Corona X Parley, to help end marine plastic pollution.
protectparadsie.com
Each year 1 million marine mammals and turtles are killed by plastic pollution and reportedly, 90 per cent of seabirds have plastic in their stomachs. Yet 8 million metric tons of plastic still enter the world’s oceans every year – the equivalent of a dump truck every minute.
To promote awareness of the devastating impact plastic pollution has on marine life, we partnered with Corona x Parley and Academy Award nominated animator PES to create ‘The Fish’. Revealed just before Earth Day on April 22, the stop-motion animated film poignantly uses washed-up marine plastic waste to assemble a robot-like fish that is eventually eaten by an opportunistic seagull.
The release of the film coincided with the launch of a new interactive online portal, which highlights Corona x Parley’s ongoing beach clean-up efforts. At the time of launch, the partnership had conducted over 519 clean-ups with 25,808 volunteers in over 15 countries in an effort to protect the brand’s homeland, the beach. At any time, people can visit protectparadise.com to find the latest schedule of clean-ups near them and as ‘The Fish’ points out, help save the lives of the wildlife that call paradise home.
CREATIVE DIRECTOR X ARTIST
BRAND RE DESIGN FOR THEIR 20 YEAR ANNIVERSARY AND DIGITAL ART AND SOUND INSTALLATION
ONGOING PROJECT - INSTALLATIONS COMING SOON
