We made a music video to show the power of women in sport. And it was FIERCE. AS. FUCK.
W+K Delhi kicked off its very first Nike Just Do It campaign not with a commercial, but with a music video-turned-internet phenomenon called Da Da Ding.
The Da Da Ding music video showcases the unrelenting spirit of women in India, aiming to trigger a movement by changing the way sport is thought about in this country.
The campaign features the ultimate girl sport squad–from national hockey player Rani Rampal and surfer Ishita Malaviya, to Indian film actress Deepika Padukone, and a huge supporting cast of everyday women performing a diverse range of sport.
