The brief from Hennessy CMO - Julie Nollet - "Get people to relax about Cognac."
Despite being one of the most ubiquitous brands on the planet, most people only know to drink Hennessy a handful of ways – usually neat, on the rocks or if they’re really adventurous with a simple soda like cola.
Hennessy is a drink that participates whether it be through culture or in taste. When added to an equation, it makes everything MORE.
Made for More is about getting people to think differently about Hennessy by showing people how surprisingly versatile it can be. Directed by Andreas Nilsson and photographed by Micaiah Carter, we launched the campaign with Teyana Taylor and Damson Idris.
This campaign also introduced our refreshed brand identity for Hennessy. One that pays tribute to the iconic brand that has been built over centuries, while also revealing a new lighter side to match the vibrancy of the product and its consumers.
My Role : Art Director
Copywriter : Allan Stevenson
Creative Director : Zeynep Orbay